Client · Amiri
How do you make a luxury streetwear brand feel inevitable?
One product — 4 creative angles. Brand integrity intact.
CGI
Venice - Blue
CGI
Venice - Peach
CGI
Venice - Cream
CGI
Venice - Black
Creative Performance Studio · Paris & NY
Originality
at scale.
We help brands stop the scroll by producing a continuous flow of radically distinct video concepts, instead of repeating the same ad until people tune out.
How it worksBrands Need Bolder Content.
Brands Need Bolder Content.
Faster.
Marketing teams are expected to produce more, more formats, more markets, more variations… on the same timeline and budget they had years ago.
Speed Pressure
Campaign cycles are shrinking. Brands need creative that ship in days, not months.
Budget Reality
Real OOH stunts, talent shoots, and city permits are expensive and operationally heavy.
Thumb Fatigue
Standard polished ads no longer stop the scroll. The feed has seen everything, audience can smell effort, and they still keep scrolling.
0sec
Average attention before the next scroll. If you don't earn it instantly, you don't exist.
0days
Median lifespan of an ad. Performance falls 50% then keeps falling.
0+
Original concepts / year with the 916 system vs ~50 variations of one idea, the old way.
916's Content FormulaConcepts Built to
Concepts Built to
Earn Attention
From the planning phase, every creative has the backbone algorithmic formula baked in. So the content earns attention, not just impressions.
01
The Creative Hook
First 0–2 sec are designed to disrupt the scroll.
02
Surreal Motion Logic
Subtle and controlled reality. Enough to make someone wonder, not enough to lose the brand.
03
Built to Find the Winner
Multiple angles from day one, so your best performer has room to emerge and scale.
In Practice.
The Method in Action
Same product, different concepts. Find the one that hooks.
WINNER
Concept 02
Concept 03
The winner tells you which concept to scale.
Work
Creatives that Stopped the scroll
Client · Printemps
A Parisian icon celebrates its first New York anniversary
One moment — one concept: "Blooming" — 3 narrative approaches. May the best one win.
CGI
NYC
CGI
Blooming
FOOH
1 Year
Our Stance
Creative standards stay human. Everything else moves faster.
Human Art Direction
Focuses on creative standards, and relies on these 3 key points:
- ✓Original concepts: creations and staging produced by senior creatives.
- ✓Brand integrity: strict adherence to brand identity.
- ✓Effective hooks: strategic hooks designed to capture attention in the first 2 seconds.
AI-Powered Workflows
Brings the power of scale to the creative process. It includes:
- ✓Fast variation: acceleration of multi-product variations.
- ✓Automated checks: quality control focusing on framing and pacing.
- ✓Continuous optimization: rapid iterations based on data.
The result: faster output. Uncompromised brand.
The offer
Three ways to enter the system.
One-shot
PROOF
$4,500
Find your first winning concept. 3 validated concepts produced, one priority audience.
$1,500 / concept
Get started with PROOF →★ Most popular
Monthly
BUILD
$6,900/ mo
Test, learn, iterate. 5 concepts / month + monthly creative strategy. Cancel anytime.
$1,380 / concept
Get started with BUILD →Scale
SYSTEM
$11,500/ mo
Feed the algorithm at scale. 10 concepts / month, full system management.
$1,150 / concept
Get started with SYSTEM →FAQ
Questions answered.
Offers & Pricing
What's included in a 916 retainer?
Each retainer includes a monthly allocation of original concepts, delivered as ready-to-publish creative assets — video, static, motion. You get a dedicated creative team, a brief session at the start of each cycle, and performance notes to orient the next tests.
Can I start with just one concept?
We work on a retainer basis — creative capacity, not one-off projects. Our lightest tier gives you a meaningful monthly volume to actually learn what works.
What if I need more concepts in a given month?
You can flex up. Each tier has a per-concept rate for anything above the monthly allocation. Just flag it before the sprint ends.
Is there a minimum commitment?
We ask for a 3-month minimum. Creative performance compounds — one month rarely tells you enough. After that, you're on a rolling monthly basis.
Concepts & Deliverables
What exactly is a "concept"?
A concept is a distinct creative idea executed as one or more deliverable formats. A specific angle, a hook, a visual language applied to your product or message. Not a variation — a new idea with its own logic.
What formats do you deliver?
Mainly vertical video (9:16) for paid social and organic. We also produce static ads, square cuts, carousels, and story formats. The format mix is defined during onboarding based on your channel priorities.
Do you handle production or creative only?
We produce everything in-house — scripts, storyboards, motion, editing, colour. If your product requires on-location shooting, we plan it into the sprint. We're not just a strategy layer.
How do you maintain brand consistency?
Your brand guide and tone-of-voice doc become the operating constraints. We run a brand alignment check before every delivery. The more you react to early work, the tighter the guardrails get.
Creative Process
How does onboarding work?
First, a 60-minute brand immersion call. You share what's working, what's not, your top-performing and worst-performing assets, and where you want to go. We turn that into a brief template and kick off the first sprint.
How long until we receive the first concepts?
First delivery is typically within 10 business days of onboarding. For complex briefs with on-location production, allow 3 weeks.
How many revision rounds are included?
Two rounds per concept. We're not a revision-loop shop — the quality of the brief at the front determines the quality of the output at the back.
Who owns the creative?
You do. Full rights transfer on delivery. We retain the right to use approved work in our portfolio unless you specify otherwise.
Performance & Media
Do you run the paid campaigns too?
We're a creative studio, not a media agency. We produce the assets; you or your media buyer runs the spend. If you don't have one, we can refer partners we trust.
Can you guarantee results?
No. Anyone guaranteeing ROAS is selling something else. What we do is build a high-velocity creative testing system that gives your media buyer more to work with.
What metrics do you optimise creative for?
Hook rate, thumb-stop ratio, and click-through rate at the creative level. Cost-per-result matters too, but that's the media layer's job.
How do you stay current with platform shifts?
The team runs paid accounts and creates organic content every week. We don't learn trends from reports — we're in the feed.
Craft & Strategy
How do you balance brand and performance?
We start with brand — voice, codes, emotional territory. Performance is the distribution layer, not the creative brief. Ads that feel like ads get skipped. Ours don't.
What makes 916 different from a traditional agency?
Traditional agencies solve briefs once. We build ongoing creative capacity. We're closer to a creative R&D function than a campaign production house.
Do you work with influencers or UGC creators?
We can brief and direct UGC-style content in-house, or work with your existing creator network. We don't manage influencer contracts.
Can you help us build our creative strategy?
Yes. A strategic audit is available as a standalone engagement before starting a retainer. We map your creative landscape, identify what's missing, and set a brief architecture for the next 6 months.
Getting Started
How do we begin?
Book a call via the form on this page. We'll ask about your current volume, your main creative challenge, and whether a retainer is the right fit. If it is, we send a proposal within 48 hours.
What do you need from us upfront?
Brand guide, tone of voice, 5–10 top-performing and worst-performing assets, and your main campaign objectives. That's enough to start. We'll refine as we go.
Do you sign NDAs?
Yes. Standard mutual NDA on request, before any briefing conversation.
Can we see more work before deciding?
Yes. After a short intro call, we'll share a curated reel relevant to your category and goals.