Client · Amiri
How do you make a luxury streetwear brand feel inevitable?
One product — 4 creative angles. Brand integrity intact.
CGI
Venice - Blue
CGI
Venice - Peach
CGI
Venice - Cream
CGI
Venice - Black
Creative Performance Studio · Paris & NY
Originality
at scale.
We help brands stop the scroll by producing a continuous flow of radically distinct video concepts, instead of repeating the same ad until people tune out.
How it worksBrands Need Bolder Content.
Brands Need Bolder Content.
Faster.
Marketing teams are expected to produce more, more formats, more markets, more variations… on the same timeline and budget they had years ago.
Speed Pressure
Campaign cycles are shrinking. Brands need creative that ship in days, not months.
Budget Reality
Real OOH stunts, talent shoots, and city permits are expensive and operationally heavy.
Thumb Fatigue
Standard polished ads no longer stop the scroll. The feed has seen everything, audience can smell effort, and they still keep scrolling.
0sec
Average attention before the next scroll. If you don't earn it instantly, you don't exist.
0days
Median lifespan of an ad. Performance falls 50% then keeps falling.
0+
Original concepts / year with the 916 system vs ~50 variations of one idea, the old way.
916's Content FormulaConcepts Built to
Concepts Built to
Earn Attention
From the planning phase, every creative has the backbone algorithmic formula baked in. So the content earns attention, not just impressions.
01
The Creative Hook
First 0–2 sec are designed to disrupt the scroll.
02
Surreal Motion Logic
Subtle and controlled reality. Enough to make someone wonder, not enough to lose the brand.
03
Built to Find the Winner
Multiple angles from day one, so your best performer has room to emerge and scale.
In Practice.
The Method in Action
Same product, different concepts. Find the one that hooks.
WINNER
Concept 02
Concept 03
The winner tells you which concept to scale.
Work
Creatives that Stopped the scroll
Client · Printemps
A Parisian icon celebrates its first New York anniversary
One moment — one concept: "Blooming" — 3 narrative approaches. May the best one win.
CGI
NYC
CGI
Blooming
FOOH
1 Year
Our Stance
Creative standards stay human. Everything else moves faster.
Human Art Direction
Focuses on creative standards, and relies on these 3 key points:
- ✓Original concepts: creations and staging produced by senior creatives.
- ✓Brand integrity: strict adherence to brand identity.
- ✓Effective hooks: strategic hooks designed to capture attention in the first 2 seconds.
AI-Powered Workflows
Brings the power of scale to the creative process. It includes:
- ✓Fast variation: acceleration of multi-product variations.
- ✓Automated checks: quality control focusing on framing and pacing.
- ✓Continuous optimization: rapid iterations based on data.
The result: faster output. Uncompromised brand.
The offer
Three ways to enter the system.
One-shot
PROOF
$4,500
Find your first winning concept. 3 validated concepts produced, one priority audience.
$1,500 / concept
Get started with PROOF →★ Most popular
Monthly
BUILD
$6,900/ mo
Test, learn, iterate. 5 concepts / month + monthly creative strategy. Cancel anytime.
$1,380 / concept
Get started with BUILD →Scale
SYSTEM
$11,500/ mo
Feed the algorithm at scale. 10 concepts / month, full system management.
$1,150 / concept
Get started with SYSTEM →